Why Lead Scoring is Still Important (And how you can tackle it strategically)

Hot take: Lead scoring is still an important foundational piece of your GTM Ops.

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In this episode, Xander discusses why lead scoring is still important, the types of scoring, and how to set up a strategic lead-scoring process in Hubspot and Marketo.

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00:00 Intro

03:22 Why Lead Scoring is Important

06:14 Types of Scoring

10:38 Our Recommended Scoring Model

20:30 Wrap Up

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